Theo’s Tips — Legal & Transparency
Affiliate Disclosure
Clear about how we work, and how we earn.
Transparency is important to us. This page explains how affiliate links work on Theo’s Tips and how our commercial relationships are managed.
How Affiliate Links Work
Some links on Theo’s Tips — particularly links to bookmakers and betting offers — are affiliate links. If a visitor clicks one of these links and signs up or deposits with a bookmaker, Theo’s Tips may earn a commission. This comes at no extra cost to the visitor.
The price, odds, and terms of any offer are exactly the same whether you use our link or visit the bookmaker directly.
Editorial Independence
Our commercial relationships do not determine which bookmakers we feature, which tips we publish, or which offers we recommend. Tips and analysis are produced using our standard data-led methodology regardless of whether a commercial relationship exists.
We do not accept payment for positive coverage or for featuring specific selections. Only bookmakers we consider reputable and properly licensed are linked to on this site.
Our Commitment
No Hidden Costs
Affiliate commissions are paid by the bookmaker, not the visitor. You never pay more by using our links.
Honest Analysis
Commercial relationships play no role in our tips or analysis.
Licensed Bookmakers Only
We only link to bookmakers that are properly licensed and regulated.
18+ | Gamble Responsibly
Betting involves risk. Theo’s Tips never guarantees winnings. All tips are for informational purposes only. Please bet responsibly and only stake what you can afford to lose. Must be 18 or over to bet.
If you are concerned about your gambling, visit BeGambleAware.org or GamCare.org.uk.