Legal & Privacy
Privacy Policy
Last updated: August 2026
About Theo’s Tips
Theo’s Tips is an independent betting information and affiliate website. We are not a bookmaker, betting exchange, or gambling operator. We publish statistical analysis, betting tips, value betting guides and bookmaker offer comparisons. Theo’s Tips may earn commission from qualifying affiliate links when visitors sign up to or use offers from third-party bookmakers. Commission is earned at no extra cost to the visitor and does not influence our analysis or selections.
Information We Collect
We may collect the following types of information when you visit this website: technical data such as your IP address, browser type, device type and operating system; usage data including pages visited, time spent on the site, and referring URLs; and any information you voluntarily submit, such as via a contact form or email. We do not collect payment card details or process financial transactions.
How We Use Information
Information collected is used to: operate and improve the website; analyse traffic and user behaviour through analytics tools; comply with legal obligations; and communicate with you if you have contacted us. We do not use your information for automated decision-making or profiling.
Cookies & Analytics
This website uses cookies and similar tracking technologies. We use Google Analytics (or a comparable analytics service) to understand how visitors interact with the site. Analytics cookies collect anonymised data including page views, session duration and traffic sources. You can control cookie preferences through your browser settings or a cookie consent tool. By continuing to use this site, you consent to cookies in accordance with this policy.
Affiliate Links & Third Parties
Some links on this website are affiliate links. If you click an affiliate link and sign up to or use an offer from a third-party bookmaker, Theo’s Tips may receive a commission from that bookmaker. This is at no additional cost to you. Affiliate relationships do not influence our tips, model outputs or editorial content. Third-party websites linked from this site have their own privacy policies, and we are not responsible for their practices.
Data Sharing
We do not sell, rent or trade your personal data to third parties. We may share anonymised, aggregated data with analytics providers. We may disclose data if required to do so by law or to protect the rights, property or safety of Theo’s Tips or others.
Data Retention
We retain personal data only for as long as necessary for the purposes set out in this policy. Technical and usage data collected through analytics is typically retained in line with the analytics provider’s default retention settings. Contact form submissions are retained only as long as needed to respond to your query.
Data Security
We take reasonable technical and organisational measures to protect your data against unauthorised access, loss or misuse. However, no transmission over the internet is completely secure, and we cannot guarantee absolute security.
Your UK Data Protection Rights
If you are based in the United Kingdom, you have rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. These include: the right to access your personal data; the right to request correction of inaccurate data; the right to request erasure of your data; the right to restrict or object to processing; and the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
External Websites
This website contains links to external websites including bookmakers, affiliate partners and third-party resources. We are not responsible for the content or privacy practices of those sites. We encourage you to review the privacy policy of any external site you visit.
Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page will reflect the most recent revision. Continued use of the website following any changes constitutes your acceptance of the updated policy.
Contact
If you have any questions about this Privacy Policy or how your data is handled, please use the contact details provided on our Contact page. We aim to respond to all enquiries within a reasonable timeframe.
Theo’s Tips is an independent information and affiliate website. We are not a bookmaker. Betting involves risk — please gamble responsibly. 18+ only. GamCare: gamcare.org.uk | GAMSTOP: gamstop.co.uk
